Website privacy notice
This privacy notice provides you with details of how we collect and process your personal data through your use of our site
By providing us with your data, you warrant to us that you are over 13 years of age.
Emma Falkner is the data controller and I am responsible for your personal data referred to as “we”, “us” or “our” in this
Our full details are: Emma Falkner
Full name of legal entity: Emma Falkner TRADING as ECF Training Ltd
Email address: firstname.lastname@example.org
Address: 242 Cathedral Road, Cardiff, CF11 9JG
It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time
your personal information changes by emailing us at email@example.com
2. WHAT DATA DO WE COLLECT ABOUT YOU, FOR WHAT PURPOSE AND ON WHAT GROUND WE PROCESS IT
Personal data means any information capable of identifying an individual. It does not include anonymised data.
We may process the following categories of personal data about you:
• Communication Data that includes any communication that you send to us whether that be through the contact
form on our website, through email, text, social media messaging, social media posting or any other
communication that you send us. We process this data for the purposes of communicating with you, for record
keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is
our legitimate interests which in this case are to reply to communications sent to us, to keep records and to
establish, pursue or defend legal claims.
• Customer Data that includes data relating to any purchases of goods and/or services such as your name, title,
billing address, delivery address email address, phone number, contact details, purchase details and your card
details. We process this data to supply the goods and/or services you have purchased and to keep records of such
transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or
taking steps at your request to enter into such a contract.
• User Data that includes data about how you use our website and any online services together with any data that
you post for publication on our website or through other online services. We process this data to operate our
website and ensure relevant content is provided to you, to ensure the security of our website, to maintain backups
of our website and/or databases and to enable publication and administration of our website, other online
services and business. Our lawful ground for this processing is our legitimate interests which in this case are to
enable us to properly administer our website and our business.
• Marketing Data that includes data about your preferences in receiving marketing from us and our third parties and
your communication preferences. We process this data to enable you to partake in our promotions such as
competitions, prize draws and free give-aways, to deliver relevant website content and advertisements to you and
measure or understand the effectiveness of this advertising. Our lawful ground for this processing is our legitimate
interests which in this case are to study how customers use our products/services, to develop them, to grow our
business and to decide our marketing strategy.
• We may use Customer Data, User Data, and Marketing Data to deliver relevant website content and
advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand
the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests
which is to grow our business. We may also use such data to send other marketing communications to you. Our
lawful ground for this processing is either consent or legitimate interests (namely to grow our business). [NOTE SEE
SECTION 4 BELOW]
We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or
ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership,
information about your health and genetic and biometric data. We do not collect any information about criminal
convictions and offences.
Where we are required to collect personal data by law, or under the terms of the contract between us and you do not
provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or
services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have
ordered but if we do, we will notify you at the time.
We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. For
more information on this please email us at firstname.lastname@example.org In case we need to use your details for an unrelated
new purpose we will let you know and explain the legal grounds for processing.
We may process your personal data without your knowledge or consent where this is required or permitted by law.
We do not carry out automated decision making or any type of automated profiling.
3. HOW WE COLLECT YOUR PERSONAL DATA
We may collect data about you by you providing the data directly to us (for example by filling in forms on our site or by
sending us emails). We may automatically collect certain data from you as you use our website by using cookies and similar
We may receive data from third parties such as analytics providers such as Google based outside the EU, advertising
networks such as Facebook based outside the EU, such as search information providers such as Google based outside the
EU, providers of technical, payment and delivery services, such as data brokers or aggregators.
We may also receive data from publicly availably sources such as Companies House and the Electoral Register based inside
4. MARKETING COMMUNICATIONS
Our lawful ground of processing your personal data to send you marketing communications is either your consent or our
legitimate interests (namely to grow our business).
Under the Privacy and Electronic Communications Regulations, we may send you marketing communications from us if (i)
you made a purchase or asked for information from us about our goods or services or (ii) you agreed to receive marketing
communications and in each case you have not opted out of receiving such communications since. Under these regulations,
if you are a limited company, we may send you marketing emails without your consent. However you can still opt out of
receiving marketing emails from us at any time.
Before we share your personal data with any third party for their own marketing purposes we will get your express consent.
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any
marketing message sent to you or OR by emailing us at email@example.com at any time.
If you opt out of receiving marketing communications this opt-out does not apply to personal data provided as a result of
other transactions, such as purchases, warranty registrations etc.
5. DISCLOSURES OF YOUR PERSONAL DATA
We do not share your personal data with any party.
6. DATA SECURITY
We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed,
or accessed without authorisation. We also allow access to your personal data only to those employees and partners who
have a business need to know such data. They will only process your personal data on our instructions and they must keep
7. DATA RETENTION
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the
purposes of satisfying any legal, accounting, or reporting requirements.
When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of
harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal
For tax purposes, the law requires us to keep basic information about our customers (including Contact, Identity, Financial
and Transaction Data) for six years after they stop being customers.
In some circumstances, we may anonymise your personal data for research or statistical purposes in which case we may use
this information indefinitely without further notice to you.
8. YOUR LEGAL RIGHTS
Under data protection laws you have rights in relation to your personal data that include the right to request access,
correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of
processing is consent) to withdraw consent.
You can see more about these rights at:
If you wish to exercise any of the rights set out above, please email us at firstname.lastname@example.org
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge
a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these
We may need to request specific information from you to help us confirm your identity and ensure your right to access your
personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not
disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in
relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your
request is particularly complex or you have made a number of requests. In this case, we will notify you.
If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information
Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be
grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.
9. THIRD-PARTY LINKS
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those
connections may allow third parties to collect or share data about you. We do not control these third-party websites and
are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice
of every website you visit.
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